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Designing images in graphic design. Questions of meaning

Ornella Zerlenga, University of Campania “Luigi Vanvitelli”, Department of Architecture and Industrial Design

Keywords: basic design, digital graphics, graphic design, social branding, visual design.


Respecting the interdisciplinary and collective nature of the journal, this article proposes a reflection on the value of the image. The reflection is focused on the area of graphic design in relation to two significant commercial and technological contexts, and on the theoretical foundations that participate in the construction of the image. The assumption, which is supported here, is the ethical role of the image, viewed with an eye to the past and a projection towards the future, considered within the academic area for a manifesto aimed at the construction of meaningful images.

How to cite as an article
Zerlenga, O. (2019). Designing images in graphic design. Questions of meaning. img journal, 1(1), 334-353.

How to cite as a contribution in book
Zerlenga, O. (2019). Designing images in graphic design. Questions of meaning. In A. Luigini, C. Panciroli (Eds.) img journal 01/2019 Manifesto, 334-353. ISBN 9788899586096

©2019 by the authors. Licensee PUBLICA, Alghero, Italy. Open access article distribuited under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC-BY-NC-ND 4.0) license.

Issue 01

Oct 2019


Edited by:
Alessandro Luigini
Chiara Panciroli

Full English text
Pages: 345
ISBN: 9788899586096

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